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Practical Tips2026-01-25

Marketing Calendar 2026: 52 marketing touchpoints and content suggestions for the year

Author:Liang Yiyuntuo AI Team
Marketing Calendar 2026: 52 marketing touchpoints and content suggestions for the year

Plan your content for the entire year ahead—no last-minute scrambling. Organize 52 marketing touchpoints across 2026.

Node Classification

Holiday Highlights:Spring Festival, Valentine's Day, International Women's Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival, National Day, and others.

Industry Trade Shows:Key exhibition dates across industries to leverage industry attention.

Platform Events:Double 12, Double 11, Spring Festival Shopping Festival, and other major e-commerce promotion events.

Social Trends:Socially prominent periods such as college entrance exam season, graduation season, and the start of the academic term.

How to Use

Each node includes topic suggestions and an execution timeline. Prepare content 1–2 weeks in advance, and publish on the day of the node.

Key Points

✓52 marketing touchpoints
✓4 Major Category
✓Topic Suggestions
✓Execution Schedule

FAQ

How to leverage marketing moments?

Prepare content 1-2 weeks in advance, aligning products or services with the theme of each milestone to deliver valuable insights rather than hard-sell advertising.

What if there's no hotspot?

Create your own events, such as Brand Day, Member Day, or Anniversary, to establish exclusive brand milestones.

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